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The Myphotoagency blog

Analysis, visual tips and behind-the-scenes glimpses of our photo, video, drone and 360° tour productions, all over Europe.

Advertising display
November 10, 2026

Displayce X Myphotoagency: proof on screen

The data shows that a digital out-of-home (DOOH) campaign ran. It doesn't show what the public saw. Displayce, a technology suite specializing in DOOH, entrusts us with the photography of its campaigns directly on the screens, to bring its…

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Retail
November 10, 2026

Orange X Myphotoagency: 540 storefronts, one shared vision

For a store, the Google page has become a shop window. Orange wants this image to reflect the quality of its network. Orange entrusted us with the photography of its 540 stores in France: facades, shop windows, and entrances, to populate…

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Real estate
October 26, 2026

RENT 2026: See you at booth E62!

This is THE event for real estate professionals. RENT is two days to explore the innovations that are transforming the market, develop your network and anticipate industry trends.

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Real estate
October 6, 2026

Mountain Collection X Myphotoagency: the natural climbing team

In the luxury resort rental market, a view is no longer a differentiating factor: most properties offer one. What justifies the high-end positioning of a chalet or apartment lies in…

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Culinary
September 30, 2026

Gousto X Myphotoagency: it's a Wrap!

At Gousto, dinner arrives in a box: the ingredients in just the right quantities and a recipe card to get you started. All that's left is to actually want to cook. So that each recipe is mouthwatering at first glance…

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Service establishments
September 30, 2026

OGF Crematoriums: an image worthy of the place

You don't visit a crematorium out of curiosity. You go there for someone. No one really looks at them before that day, and yet these places are surprising: thoughtful architecture, light, gardens, stained glass windows, designed spaces…

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Hospitality
September 22, 2026

As summer draws to a close… a closer look at our hotel reports

Summer is drawing to a close. For our photographers, it has been primarily defined by hotels, campsites, holiday villages, and tourist residences photographed throughout France and Europe. Behind these photos of rooms, swimming pools, and…

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Real estate
September 17, 2026

BNP Paribas Real Estate x Myphotoagency: commercial real estate from its best angle

In commercial real estate, the first visit often begins behind a screen. Before traveling, prospective users, investors, or tenants seek to quickly understand an asset: its size, layout, access, amenities, and surroundings. For…

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Real estate
July 1, 2026

High-end real estate photography: Espaces Atypiques and Myphotoagency, a natural fit

Some collaborations arise from a call for tenders, while others are simply a natural fit. Between Myphotoagency and Espaces Atypiques, it was a natural fit. Choosing the right photographer in the high-end real estate sector for an entire network is no small matter—especially if Espaces…

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Retail
July 1, 2026

Gas station photo report: the perfect shot every time

Stations in a network are already being photographed… by strangers, using smartphones, on a rainy day. These photos—which live on Google Maps, Waze, and Chargemap—can easily become the first thing a customer sees. The question isn't…

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Hospitality
June 29, 2026

Hotels, campsites, holiday villages: why invest in photo shoots with styling?

This guide is aimed at marketing, communications, and e-commerce directors of outdoor hospitality and holiday village networks. It provides a comprehensive overview of the subject: what makes outdoor photography so special, what to shoot beyond the basics…

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Retail
May 27, 2026

2,400 centers, 16 countries, 4 months: Myphotoagency switches to Sport mode for Euromaster!

Over 2,400 Euromaster centers to photograph in 16 countries, in 4 months. A single set of specifications, local photographers, a common deadline, and a platform connected to local presence tools. The biggest photo tour ever…

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Hospitality
May 27, 2026

Styling and photojournalism in the hotel industry: making people want to book before their stay

In tourism, a traveler doesn't just book accommodation. They choose an atmosphere, a pace, a break. They try to envision their future stay even before unpacking. For hotel chains, resort villages, etc

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Advertising display
May 27, 2026

Outdoor advertising photographer in Europe: your multi-country campaigns, from the same angle

Coordinating an outdoor advertising campaign across several European countries is a fantastic challenge. But it also means a lot of locations, multiple markets, tight deadlines, different service providers… and sometimes photos that don't all speak the same language

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Retail
May 12, 2026

Drone video in retail outlets: the example of Castorama

In a retail environment where the in-store experience remains a key driver of performance, video becomes a strategic tool for showcasing, explaining, and promoting the point of sale. For Castorama, Myphotoagency designed a video approach specifically tailored to convey…

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Real estate
April 29, 2026

Commercial real estate photography: a key lever for asset performance

In commercial real estate, first impressions of an asset are often formed well before a viewing. Today, commercial real estate photography directly influences how a property is perceived, understood, and compared. Clear and consistent photos improve readability…

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Hospitality
April 22, 2026

Hotel photography in Europe: the challenge of a consistent image on a large scale

Deploying a consistent brand image across hundreds of hotels in multiple countries without slowing down is the challenge. With B&B Hotels, the question isn't "should we produce visuals?", but rather how to produce coherent hotel photography…

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Family & Early Childhood
April 22, 2026

Nursery photography: how to reassure parents without children or staff?

Choosing a daycare center is rarely a purely rational decision. Even before visiting a facility, parents look for subtle signs: an atmosphere, a feeling of security, consistency. Today, these signs are very often conveyed through images. Photographs…

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Hospitality
April 9, 2026

Flower Campings x Myphotoagency: photo report for a network of campsites

When managing a network of campsites, professional photography isn't just for illustrating a page. It's about encouraging bookings, reassuring customers about the quality of their stay, and making the campsite's offerings easily understandable

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Retail
April 9, 2026

EV charging infrastructure photos: why they have become essential for your deployments

In EV charging infrastructure, accelerating deployments without accelerating photo production creates a real business blind spot. For operators, installers, and charging networks, having EV charging infrastructure photos produced in large volumes and on a regular basis is not just useful for documenting…

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February 17, 2026

Myphotoagency accompanies you everywhere in Europe!

Myphotoagency synchronizes its network of photographers to support your European expansion. Real estate, retail, advertising, or tourism: we transform the complexity of a multi-country photoshoot into a seamless and centralized experience. One brief, one point of contact, but thousands of…

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Real estate
February 11, 2026

Carmen Immobilier x Myphotoagency: local efficiency, grounded in reality

In the Basque Country and the Landes region, Carmen Immobilier must balance a high volume of listings, local requirements, and rapid marketing, without adding to the workload of its real estate agents. This is a challenge the agency has chosen to address alongside…

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Retail
February 11, 2026

Photographing a multi-brand network without losing the DNA of each brand: the challenge of Provalliance

Deploying photo shoots across France without ever diluting the identity of each brand: this is the approach taken by Provalliance, in partnership with Myphotoagency. From Jean Louis David to Franck Provost and Coiff&Co, while the worlds differ, the high standards remain the same…

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February 9, 2026

Photographing heritage from all perspectives for the Heritage Foundation

Photographing endangered heritage means going to where it truly is. Responding to the request of the Heritage Foundation, Myphotoagency documents sites throughout France, including metropolitan France and its overseas territories, with the same high standards of quality…

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