The data shows that a digital out-of-home (DOOH) advertising campaign ran. It doesn't show what the public saw. Displayce, a technology suite specializing in DOOH, entrusts us with the photography of its campaigns directly on the screens, to provide its advertising clients with visual proof of each broadcast.
The right screen, at the right time
Displayce buys and optimizes DOOH campaigns across screen networks, from Berlin to Marseille. A programmatic campaign is only visible when it's running. The professional photographer must therefore be in the right place at the right time : a two-hour push across all the screens in a shopping mall, a few minutes at the start of the hour, a specific screen on a train platform. We send a local photographer, briefed beforehand with the exact address and the screen in question. They know the locations, access points, and shooting guidelines. They photograph the campaign in real-world conditions and film the loop.
More than just proof
These images serve two purposes. They justify the advertising to the advertiser. They also inform Displayce's communication with its clients. A photo taken on location shows the campaign in its context: the location, the surrounding environment, the audience. A screenshot doesn't allow for this. It is this dual requirement—clear evidence and a polished image—that guides our quality control.
The same standard, regardless of the city
While the photographers may change from one assignment to the next, the level of expectation remains the same. We brief them according to a common set of specifications, then centralize post-production and quality control, just as we do across our entire network of outdoor advertising photographers in Europe. Displayce receives consistent deliverables from one country to another, which can be used to justify distribution and support client communications.