Over 2,400 Euromaster centers to photograph in 16 countries, in 4 months. A single set of specifications, local photographers, a shared deadline, and a platform connected to local presence tools. The largest photo tour ever managed by Myphotoagency. We checked the tire pressure before setting off!
In an era where local searches happen in seconds, a professional photo of a business location is no longer a bonus, it's a deciding factor. Before even calling, asking for directions, or making an appointment, the customer looks. They compare. They feel reassured. And on Google Business Profile, Apple Maps, or Bing Places, a well-framed storefront enhances a listing and inspires confidence!
For Euromaster, the challenge was clear: to produce a professional photo library for its European network, ready to feed its presence management. On paper, photographing automotive centers is something they know how to do. In reality, at this scale, it's a different story!
Route of a record-breaking tour with Euromaster
The starting point: an XXL ambition
Euromaster entrusted Myphotoagency with an extraordinary tour : more than 2,400 centers to photograph in 16 countries, with a single 4-month production window. France, Germany, Spain, Italy, Slovakia, Turkey, Netherlands, Poland, Portugal, Romania, Finland, Sweden, Switzerland, Austria, Lithuania, Czech Republic… each country operates with its own constraints, schedules, languages, and on-the-ground realities.
The method: a single operational steering wheel
To avoid any missteps, Myphotoagency has implemented centralized management from Paris : reverse planning by country, successive launch waves, translated specifications, monitoring of roadblocks, and control of deliverables. Euromaster relies on a single point of contact. Countries maintain their established workflows. Photographers know exactly what to produce. Aligned framing, controlled formats, and consistent results: here, alignment isn't adjusted in the workshop; it's established from the initial briefing.
The field: local photographers, wherever needed
To cover 16 countries in 4 months, Myphotoagency activated its network model: local photographers, briefed according to a common standard, coordinated by a central team. It's simple, and that's what makes the difference. The work is local, the management is global. A network to photograph a network: it's hard to get more logical than that.
Quality: same requirement, 2,400 times over
On a project like this, sheer volume isn't enough. Every photo has to serve the brand . Myphotoagency therefore standardizes angles, formats, and expected deliverables. Special mention goes to the storefront photos, calibrated for Google Business Profile listings. Because an automotive center is often discovered online first. And a poorly framed storefront is like a red warning light on the dashboard: you can't just pretend you didn't see it.
Tech: Photos that aren't just gathering dust in the garage
The photo reports aren't produced to end up in a file; they're designed to circulate. The project integrates with Uberall, a presence management tool, to facilitate the use of photos from auto centers within Euromaster's local ecosystem . Delivered first to the Myphotoagency web interface , then to the partner tool, the photo becomes an operational asset, not a forgotten archive.
A record-breaking tour and a method that – once again – proves its worth
With Euromaster, Myphotoagency is undertaking its biggest photo tour ever: more than 2,400 centers, 16 countries, 4 months, centralized management, local photographers and images ready to serve the local presence of the network.
This project primarily tells us one thing: on a large scale, photography is not just about the lens. It's about method. Coordination. Tools.Quality .Timing .And when everything aligns, from the first center to the two-thousandth, the network gains in coherence, visibility, and local impact.
Do you have a network to photograph in France, Europe, or further afield? Retail outlets, agencies, dealerships, hotels, restaurants, industrial sites : Myphotoagency frames, coordinates, produces, retouches, and delivers your content using the right tools. Does your network need high-quality photos? Let's get started!
