Gas stations in a network are already being photographed… by strangers, using smartphones, on a rainy day. These photos—which live on Google Maps, Waze, and Chargemap—can easily become the first thing a customer sees. The question isn't whether the stations are being photographed, but who's taking them. Investing in a professional gas station photo shoot means taking back control of that first impression!
If the company doesn't tell the story of its stations, someone else will—in their own way. Taking control of these photos means shaping the first impression! A professional photo of a station isn't confined to the company's website: it boosts visibility where customers are really looking, while driving. Google prioritizes listings with high-quality images, Waze uses this same data to display stations, and Chargemap accepts photos for each charging point.
The real challenge isn't creating a beautiful single image, but maintaining visual consistency across dozens, even hundreds, of sites spread throughout the country. That's precisely what we offer: local coverage close to each station, centralized management by a single point of contact, and fast, publish-ready delivery.
What is a photo report of a gas station?
A service station photo shootis a series of professional photographs covering both the exterior— station, signage, charging points, car wash —and the interior: shop, restaurant, and service areas. The goal isn't simply to create pretty pictures, but to accurately represent each location for online listings, marketing materials, and brand communications, with a crisp, bright, and consistent image from one location to another.
Where the turn signal is decided: Maps, Waze, Chargemap
A professional photo of a station doesn't just sit in a folder: it appears in the apps that drivers open while driving. Three of them deserve special attention.
Google Maps, the entry point
That's the first instinct. Google indicates that listings with photos are more likely to generate directions requests and clicks than those without. However, the photos must meet its standards: sharp, well-lit, and without excessive retouching. And on a network scale, one practical detail makes all the difference: Google offers bulk photo import for ten or more locations.
Waze, as a bonus
Waze allows you to add photos to a location directly within the app. But the most effective method remains indirect: Waze naturally leverages data from your Google Business Profile. A well-maintained Google listing therefore automatically boosts your presence on Waze. One channel cultivated, two channels served.
Chargemap, for charging stations
In the electric vehicle charging sector, Chargemap is the go-to resource. Drivers can submit photos of each charging station, which are then moderated and approved. Chargemap even encourages charging professionals to add photos to make them easy to find. A clear image helps drivers locate the station and verify that it's compatible with their vehicle —two seconds that can make all the difference!
The photo that makes you want to stop
A beautiful, isolated photo—any good photographer can produce one. Two thousand identical stations, taken all over France with the same level of quality—that's a matter of industrialized production!
Not all images are created equal, especially on a network scale. A successful photo is first and foremost sharp and well-exposed, with a realistic rendering that platforms readily accept. Secondly, it's well-structured: correct perspectives, straight lines, and accurate colors rather than an overly blue sky or an overly yellow shop. It also complies with GDPR and image rights, with license plates and identifiable faces blurred. Finally—and this is the most challenging aspect— it's consistent from one station to another: this coherence is what makes a network instantly recognizable.
One point of contact, 3,500 triggers
This is where Myphotoagency's network of professional photographers truly shines. Rather than having one photographer per city and negotiating numerous quotes, Myphotoagency leverages a community of 3,500 professional photographers, with an average of one partner every ten kilometers. This ensures that talent is readily available for each location, anywhere in France, while minimizing travel. A dedicated project manager oversees the entire process—a single point of contact, instead of a contact list as extensive as the network itself. Consistency isn't left to chance: a shared set of specifications and systematic quality control guarantee the same high-quality results across the country.
They already trust Myphotoagency!
TotalEnergies relies on Myphotoagency to showcase its stations throughout France, from the fuel plaza to the charging points. The same quality standardsand consistency are applied from one site to another — across a national network.
