For a store, the Google page has become a shop window. Orange wants this image to reflect the quality of its network. Orange entrusts us with the photography of its 540 stores in France: facades, windows, and entrances, to populate their Google pages and provide each point of sale with high-quality visuals.
Shopfront photographer: one network, one frame
A chain of stores isn't photographed like a single, isolated outlet. 540 stores mean 540 streets, 540 layouts, 540 lighting conditions. We mobilize locally based professional photographers, working closely with each store, just as we do for all our retail photography projects. Each photographer uses the same framing: every facade, every window display, and every entrance head-on, without reflections or distortion. No appointments are necessary: the photographer works from outside the store.
Visuals made to serve
These photos need to be processed, first on Google, then by the Orange teams. Perfectly legible storefronts allow Orange to integrate its posters and messages. We centralize post-production and quality control: the network is delivered with a consistent look, regardless of the region.