In commercial real estate, the first visit often begins online. Before visiting in person, prospective users, investors, or tenants seek to quickly understand an asset: its size, layout, access, amenities, and surrounding environment. To showcase its marketed offices, retail spaces, and business premises, BNP Paribas Real Estate relies on Myphotoagency and its network of professional photographers.
Three asset types, one common requirement
An office building is not photographed like a shop or business premises. Each photo shoot must highlight the elements useful for marketing.
- For offices : facades, lobbies, floors, meeting rooms, catering areas and differentiating services;
- For shops and business premises : access, parking, sales areas, workshops, storage areas and technical spaces.
In each case, real estate photos are not just used to show the premises. They allow one to immediately understand their potential and uses.
Consistent and directly usable content
Myphotoagency deploys a production framework adapted to the different asset types of BNP Paribas Real Estate. From the preparation of the report to the delivery of the content, each step is managed to guarantee consistent, high-quality corporate real estate reportsthat can be directly used by the sales teams.
From selecting the local photographer and organizing the service to post-production and quality control, the entire process is centralized with a single point of contact. This structure allows for showcasing a wide variety of assets without involving multiple service providers, while maintaining a consistent image across all projects.
commercial real estate photography does not just show square meters: it makes the asset more legible, facilitates projection and makes people want to arrange a visit.