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Photo report: National networksPhoto report: European networksPhoto report: Out-of-Home (OOH) advertisingPhoto report: Digital Out-of-Home (DOOH) screensPhoto report: Street furniturePhoto report: Airports, train stations & transportPhoto report: Out-of-Home (OOH) advertisingPhoto report: Digital Out-of-Home (DOOH) screensPhoto report: Street furniturePhoto report: Airports, train stations & transport
national networks

Local photographers to justify print and digital advertising, all over Europe.

A multi-country advertising campaign deserves a single visual style. Each device in the network is photographed to the same standard — street furniture, DOOH, retail media, transport media, large format — and the supporting documents are delivered within 48 hours.

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One device per medium, one standard everywhere

Media buying agencies, advertisers, and other media outlets: each medium has its own proof requirements. We activate the right system for each, with the same high standards from Paris to Madrid. Fixed rates, with volume discounts.

Out-of-Home (OOH) display

4x3 meter billboards, 8 m² banners, and event canvases: each side of the campaign is photographed head-on and in situ, with the urban context clearly visible. A single protocol across the entire network ensures comparable installation documentation from one city to another, delivered within 48 hours.

  • Proof of installation
  • Views in context
  • Multi-city
  • 48-hour delivery
Photo of an advertising display: large format billboard at the curb advertising Boulanger for Giraudy Advertising billboard photo: PortAventura World billboard in Perpignan for Cityz Media Advertising display photo: Renault New Clio Hybrid advertisement on street furniture for Exterion Media Advertising display photo: Fnac poster "Ready to change dimensions?" in Nice for Retailink Advertising image: white Haussmannian facade of Fnac in Nice for Retailink Advertising billboard photo: Apple Music billboard in Manchester for Ocean Outdoor Advertising image: Haussmannian facade of the Fnac store in Nice for Retailink Advertising display photo: Renault Captur billboard on a building facade for Exterion Media

Digital Out-of-Home (DOOH) screens

Shopping mall screens, totems, and LED facades: the photographer synchronizes the shot with the broadcast loop to capture the on-screen creative, without reflections or lag. Time-stamped series that prove the broadcast of each spot, in every location of the media plan.

  • Time-stamped captures
  • Diffusion loops
  • Screens & Totems
  • Proof of broadcast
Advertising display photo: giant LED screen in a shopping mall, Spotify ad featuring Jul for Cityz Media Advertising display photo: Spider-Man advertising screen in Villeneuve-d'Ascq for Imedia Center Advertising display photo: Swatch advertisement on street furniture, passers-by in Rennes for JCDecaux Advertising display photo: a black digital advertising totem in a shopping center in Nice for In-store Media Advertising display photo: Basic-Fit vertical advertising screen in Noyelles-Godault for Imedia Center Advertising display photo: SFR advertising totem for the Google Pixel 10 Pro in Noyelles-Godault for Imedia Center Advertising display photo: NorthC digital advertisement showing a smiling man in Lucerne for Livesystems Advertising display photo: illuminated advertising totem, man in red jumpsuit in Paris for Cityz Media

Street furniture

Bus shelters, columns, kiosks, 2m² billboards: the densest network, the one that demands the most reproducibility. Our 3,500 photographers cover all aspects of a national campaign, using the same framing, for consistent campaign reports.

  • Bus shelters & columns
  • national networks
  • Standard framing
  • Campaign reports
Advertising display photo: modern bus shelter with LIUJO advertisement, passerby walking past in Béziers for JCDecaux Advertising display photo: glass bus shelter with Transavia poster, blurred pedestrian in Saint-Léon for Cityz Media Photo of an advertising display: a green Morris column with an advertising poster in Paris for JCDecaux Photo of an advertising display: a glass bus shelter with a pink "Weg mit Grau" poster in Berlin for Wall Decaux Advertising display photo: glass bus shelter with "Sale -60%" poster by JCDecaux, passers-by in Strasbourg for JCDecaux Advertising display photo: anthracite cylindrical bus shelter in La Motte for JCDecaux Advertising display photo: green Morris column with "L'Iris de Chanel" poster in Paris for JCDecaux Advertising image: modern bus shelter in Saint-Jean-Cap-Ferrat for Cityz Media

Airports, train stations & transport

Halls, platforms, subway corridors, bus sides: regulated areas, negotiated access, and traffic flows to be respected. Our photographers document each location in accordance with the operator's guidelines, providing advertisers with usable images within 48 hours.

  • Access restricted
  • Train stations & airports
  • Bus & Metro Sides
  • Multi-country
Advertising display photo: JCDecaux Airport in Mérignac for JCDecaux Airport Advertising display photo: Ubeeqo digital advertising screen in Düsseldorf for Stroeer Advertising image: a blue and white Iveco bus from line 6a in Caen for Cityz Media Photo of an advertising display: large Sixt billboard in an airport terminal in Marignane for JCDecaux Advertising display photo: JCDecaux vertical digital screen on a train platform, Squarespace campaign for JCDecaux UK Advertising image: Interior of a yellow bus with standing passengers in Lucerne for Livesystems Photo of an advertising display: advertising banners suspended above the counters at JCDecaux Airport in Nice Photo of an advertising display: a high-mounted digital advertising screen in the concourse of a train station in Düsseldorf for Stroeer

They entrust us
with their networks

The same framework, from one device to another.

The brief is defined once, then applied to each campaign. The teams move forward, and all productions remain monitored.

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Brief

Pilot shoots, then specifications for each brand: angle, readability, environmental context, finish. The framework is written once and applies to all campaigns for the park, in all countries.

Photographer

The nearest local photographer to each device, assigned from the command interface, with a shooting route to cover the entire park.

Shooting

Each device captured at the right time, without reflection on the screens, passers-by filmed: the actual conformity of the visual placed, its legibility and its environment, according to the specifications.

48-hour delivery

Retouching, quality control, naming by device and by campaign: only usable photos are transmitted, within 48 hours, to the client area.

Piloting

Progress device by device, park coverage rate, regular quality assessments: the campaign is monitored and compliance is controlled, country by country.

From proof of pose to the park's photo library

The supporting document forms the contractual basis. Professional photography goes beyond the sensor: it shows the actual conformity of the displayed image, its legibility, its environment — and then feeds into advertiser reports and responses to calls for tenders.

Our expertise
Advertising display photo: JCDecaux bus shelter with Burger King poster, cyclist and passers-by in Luxembourg for JCDecauxAdvertising display photo: large format poster in Marseille for RainboohAdvertising display photo: hero Advertising display

Each campaign element is photographed according to a jointly agreed-upon set of specifications: angle, visual clarity, placement within the urban environment, and level of detail. Our photographers know the optimal shooting times, how to avoid reflections on digital screens, and how to discreetly follow passersby to preserve their anonymity. Retouched images are delivered within 48 hours.

  • Supporting documents
  • DOOH
  • Delivered within 48 hours

One campaign, one single point of contact.

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The best angle is that of someone who knows the city

We could have opened a studio in each capital city, but we preferred to use 3,500 photographers already established in their city!

The best vantage point for a bus shelter at a train station is one that only someone familiar with pedestrian traffic patterns and access schedules can find. This applies to Strasbourg as well as Düsseldorf or Liège.

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What our customers say about us

Myphotoagency's contribution is crucial: their teams directly enhance our advertisers' campaigns, guaranteeing impeccable results. Several JCDecaux subsidiaries are now contacting us to be put in touch with the agency.
Romain Lacoche
Customer Marketing Director · JCDecaux France
We need photographers who are responsive for last-minute operations, and of very high quality to achieve an ideal result!
Sylvie Dugard
Sales Director France · Cityz Media
The Myphotoagency teams have always demonstrated flexibility and a very high level of responsiveness and adaptability despite often last-minute projects.
Thibaut Ozil
Communications Manager · Imedia Center

Are these measures subject to justification in multiple countries?

  • Fixed prices, decreasing with volume
  • Free quote
  • Dedicated Project Manager
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