Deploying campaigns across France is one thing. Photographing them with impeccable quality is quite another. That's precisely Myphotoagency's expertise: capturing street furniture and billboards with precision, consistency, and a strong on-the-ground approach.
Street furniture, an open-air showcase
A world leader in outdoor advertising, JCDecaux has transformed street furniture into a medium in its own right. Iconic bus shelters, digital displays, self-service bicycles: each piece of infrastructure becomes part of the city, captures attention, and accompanies the flow of daily life.
In public spaces, a campaign must remain legible, impactful, and consistent, regardless of the urban context. Street furniture is the true strength of a dense, visible, and structured network like JCDecaux's.
To showcase and demonstrate its effectiveness, JCDecaux has partnered with Myphotoagency since 2021. Photographing these displays confirms the successful deployment of campaigns throughout France. It also highlights the diverse formats, the density of the network, and the strength of a nationwide system serving advertisers.
Photographing the display: an exercise in precision
In outdoor advertising campaign photography, context is just as important as creativity. Beyond the visual aspect, the image must also highlight the traffic and audience of the campaign, key elements for advertising agencies and advertisers.
Each choice serves a specific purpose :
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A wide shot isused to situate the street furniture within its real-world environment. Showing the bus shelter in its entirety demonstrates its presence, visibility , and integration of the countryside within the city. The image thus shows that the countryside is part of a real and busy traffic flow.
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Accurate perspectiveis used to faithfully capture the passerby's point of view. Pedestrians and vehicles are intentionally photographed in line with the street furniture to ensure coherence, clarity, and credibility. The image must reflect the real-life experience, as it is lived on a daily basis.
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message must be instantly readable, ensuring the poster remains legible at a glance, just like on the street. The message must stand out effortlessly, despite urban constraints. This allows advertising agencies to demonstrate to their clients that the right location was chosen and that the campaign benefits from optimal exposure.
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Without distorting reality, finally, because display is a medium of proof. Photography documents, it does not transform.
Every detail counts
We apply strict internal quality control , where each image is analyzed one by one before delivery:
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The street furniture is clearly identifiable and visible in its entirety;
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The screens remain legible, without unwanted reflections or overexposure;
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The colorimetry conforms to the visual approved in the advertiser's brief;
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Blurring and motion blur are controlled, in compliance with the regulatory framework and best practices in the sector.
Thus, the images are usable, compliant andimmediately ready to circulate, whether for reporting, communication or enhancing the flow, audience and effectiveness of JCDecaux campaigns.
JCDecaux & Myphotoagency: a natural fit on the ground
When the global player in outdoor advertising meets the specialist in large-scale visual production, collaboration is a natural fit.
Thanks to our network of photographers, our operational responsiveness and our mastery of advertising display standards, we support the promotion of JCDecaux campaigns throughout France and all year round, without any break in quality.
