Outdoor advertising professionals, whether in print or digital out-of-home (DOOH), in urban or rural areas… “A picture is worth a thousand words,” we know this popular expression serves your marketing message as well as ours! However, do you truly consider this mantra when developing your own marketing strategy? For 10 years, at Myphotoagency, we have been supporting outdoor advertising professionals in producing their own visual content: professional photos of displays and campaign documentation. Our goal: to ensure you are seen, known, and recognized by your advertisers. We'll explain why and how.
🎯 Professional photos: what are the benefits for advertising companies?
- Present your devices in their environment
This starts with a clear presentation of your offer. For this, nothing beats mapping your network of billboards with professional content. Creating a visually appealing catalog will undoubtedly help you maximize the sale of your advertising space.
The challenge: to showcase advertising displays in environments not conducive to photography. That's why we've adapted our expertise to the outdoor advertising landscape to meet all its specific requirements. National highways, pedestrian streets, shopping centers, waiting rooms… While the quality of execution remains the same, we adapt to all types of environments to highlight their advantages.
The same applies to pedestrian traffic, often generated by local shops, bus shelters, or traffic lights… This traffic is a major factor in the value of billboards, and we know it. Just like surrounding facilities such as shops, high-traffic areas, and public infrastructure… which we always take care to highlight when presenting an advertising network.
It is this adaptability, coupled with a meticulous understanding of the requirements of each environment, that JCDecaux found when they called upon our services 5 years ago. Specific and tailored aerial photography for display in airports requires, in particular, the deployment of drone operators and the obtaining of special permits, all managed entirely by our teams.
Photos of your displays are also powerful drivers of sales performance. When you illustrate your sales materials with professional content, you equip your sales force with compelling and concrete arguments. Just as the average passerby's attention span is limited to 2-3 seconds when they see an advertisement, your potential advertisers need to be quickly convinced of the value of your display offer.
In response to this challenge, Fill Up Media produced a professional photo library to help its sales representatives attract advertisers who were often unfamiliar with its display space, namely service stations.
- Justify the quality of the display to your advertisers
Using photos to justify the distribution of advertising campaigns on your devices seems obvious to you, right? But why make them look professional?
Because showing your advertisers the reach of their campaigns on your platforms is one thing, but sending them high-quality content to highlight the culmination of months of work is quite another. This is the model that Clear Channel has chosen to follow since the beginning of its collaboration with Myphotoagency 6 years ago : “Responsiveness, adaptability, and quality in its services are all strengths of Myphotoagency, a reliable long-term partner,” Sylvie Dugard-Wencewiez, Sales Director for France at Clear Channel, told us in an interview.
Beyond proving to advertisers that their campaigns are being run in accordance with your contractual commitment, sending premium materials as campaign documentation is a real guarantee of reassurance and customer satisfaction. Your advertisers will be even more inclined to promote their ongoing campaigns on your platforms with impactful content!
- Build credibility for your advertising agency
When the core of your business lies in showcasing your advertisers' offerings, it would be a shame not to highlight your own. High-quality photos will be a powerful tool for building credibility across all your online platforms, including your website and social media, as well as for strengthening your press relations and internal communications.
Create beautiful image banks of your national campaigns, immortalize your special operations with event photos… All valid reasons to evolve your advertising agency.
And what better way to showcase your work than by seeing the finished product! We're delighted to share in this enthusiasm: " The photos are fantastic. The atmosphere captured in the store is sublime. The motion blur effects, which beautifully reflect the interaction between the screens and the customers, are skillfully executed. The absence of reflections on the window displays is also a major plus! Furthermore, the availability of the teams, who are also very friendly, allows us to respond to any urgent needs our partners may have and strengthens our relationship of trust, " shared Catherine Crémas, Communications Manager at Retailink, after the delivery of one of the photoshoots conducted at a Fnac-Darty store.
📸 Why use Myphotoagency?
- A network of local professional photographers
Throughout France and Europe for the past 10 years, our network of 3,500 professional photographers and videographers has been working daily on advertising photo shoots. This comprehensive network of partners allows us to cover the entire country, even the most remote locations.
In addition to being local and familiar with the specific characteristics of each location, our experts have a complete mastery of the process required to deliver the desired type of photos. In other words, they know the best time of day to photograph, how to avoid reflections on digital displays, how to follow passersby so they remain unrecognizable… Essential knowledge for the quality of photos that only certified photographers can provide.
So, save your billboard installers time and free them from the chore of taking smartphone photos! Our professional photographers know better than anyone how to make billboard photos look aesthetically pleasing.
- A dedicated project manager for each client
How many devices, how many campaigns per device, how many devices within a 10 km radius… We consider, analyze, and model all these elements that make your advertising network unique, creating a solution specifically tailored to you. And because every project is unique, we systematically assign our clients a dedicated project manager. Designated as your single point of contact, they will ensure the day-to-day management of your project : from understanding your needs to delivering retouched photos within 48 hours. Also trained in the realities of the field, they will quickly become familiar with how your network operates. They will become completely autonomous in your advertising process, integrating photo production. Finally, they will be able to identify opportunities and offer you timely, effective, and innovative solutions to enhance your billboard network.
- The Myphotoagency Method
1) The preparatory phase : organization of pilot photo shoots on some of your devices by your project manager, drafting of a specification document dedicated to your project and custom development of your digital control interface.
2) Monitoring your orders : centralization of your photo shoot requests by your project manager, intelligent allocation to our local partner photographers who are experts in advertising display photography.
3) Carrying out the photoshoots : shooting of your devices and delivery of retouched photos within 48 hours.
4) Reporting : daily monitoring of the quality of your photo shoots and sending of regular reports.
