Broadcasting is good, yes. Showing that it was done and that it was a success is even better! Livesystems, a Swiss outdoor advertising company, places photo shoots for its clients' campaigns at the heart of its customer acquisition and retention strategy. In 2026, imagery will be your best selling point with advertisers!
When proof of dissemination becomes indispensable
In both digital out-of-home (DOOH) and traditional outdoor advertising, the advertiser-display company relationship is evolving. Campaigns are driven by data, devices are multiplying, and networks are expanding. As a result, proof of delivery is becoming an essential expectation.
For Livesystems, the stakes are clear:
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justify the dissemination of the campaigns,
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to promote its systems to its clients,
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strengthen trust with each activation.
Imagery is no longer optional. It's a tool for reporting, reassurance, and commercial enhancement. However, it's essential to be able to produce on a large scale, regularly and consistently.
Proof through images, everywhere and all the time
This is precisely where Myphotoagency comes in. We support Livesystems in Switzerland in the production of field photos intended to document the campaigns being broadcast.
On the agenda:
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footage of the devices in real-world situations
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respecting urban and temporal constraints,
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consistency of framing and rendering,
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deliverables ready to be sent to advertisers.
The images produced are then provided by Livesystems to its own clients as concrete proof of delivery. A simple and effective way to transform each campaign into a usable visual asset.
Expertise designed for large-scale display
Beyond image production, Myphotoagency provides Livesystems with a robust operational framework designed for large-scale advertising displays. Our strength lies in a network of professional photographers spread across the country, capable of responding quickly to multiple simultaneous projects.
Choosing to justify your outdoor advertising campaigns with Myphotoagency means choosing:
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the ability to absorb volumewithout compromising on quality,
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rapid execution , aligned with key broadcast times,
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The visual consistency is essential for providing usable evidence for advertisers.
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Smooth management , from the initial briefing to delivery.
Result : Livesystems can focus on the distribution and performance of its campaigns, while we secure the visual evidence, methodically and reliably.
A long-term collaboration
Livesystems and Myphotoagency: a partnership forged on shared values. On one side, a demanding Swiss company, accustomed to working methodically and precisely. On the other, an agency capable of handling volume with agility and responsiveness, sharing the same high standards!
