Can you envision yourself in a property before even visiting it? For Studefi, the answer is yes. Realistic photo reports, virtual tours for total immersion: when images become a true tool for rental decisions.
Show to rent better
Renting student accommodation is not a simple commercial transaction. It's a quick, often binding, and almost always emotional decision. For Studefi, the stakes were twofold.
- On the one hand, to enhance a dense and heterogeneous real estate portfolio. Residences spread across several departments in the Île-de-France region, varied configurations, different amenities depending on the site.
- On the other hand, there's the need to meet the expectations of a demanding target audience. Students and young professionals want to see before they choose. They want to understand the layout, evaluate the common areas, and assess the level of amenities, security, and immediate surroundings.
In addition to this, there was a key structural constraint: the website redesign. The visuals had to be integrated into this design. Not as mere window dressing, but as a true foundation of the digital experience.
Finally, the uses were not limited to the web. The images had to be used across all of the group's media : print, digital, brands and associated entities. This required quality, consistency and longevity.
In summary, Studefi seeks to showcase real estate assets as they are, to allow everyone to envision themselves in them with peace of mind.
A tailor-made real estate solution
To support Studefi, Myphotoagency deployed a comprehensive photographic reporting system, residence by residence, with a clear objective: to show reality, without unnecessary filters.
Each site has been covered comprehensively:
- housing and interior fittings,
- functional details such as safety devices,
- common areas and shared facilities,
- the reception area,
- the immediate surroundings when the environment allows.
Nothing is left to chance, because everything counts in a rental decision.
The model apartment, digital version
To take things a step further, Studefi opted for immersion. A true Matterport virtual tour, designed like a model apartment accessible remotely.
Thanks to Matterport technology , each residence features a 360° model of a typical apartment , enhanced with hotspots. This solution naturally extends the photo report and addresses a now-essential need: visiting before moving in .
The benefits are immediate:
- The projection : The future tenant understands the volumes, the circulation, the uses. He finds his bearings. He anticipates. And above all, he is reassured.
- Transparency : The virtual tour shows the property as it is. Without excessive flattery. Without implicit promises. Result: less discrepancy, more trust.
- Sales effectiveness : the 360° tour filters potential buyers upstream. It qualifies intentions, reduces unnecessary visits, and improves the quality of contacts. The rental process becomes smoother.
With this comprehensive system, Studefi meets the needs of its student target audience by offering an immersive online visit, accessible everywhere and at any time.
When images help in decision-making
In a market where the decision is often made before the visit, the image is no longer a simple medium. It is a lever for projection, confidence and efficiency.
With its website redesign, Studefi has opted for a practical real estate communication strategy, based on realistic visuals, structured reports, and immersive virtual tours. This approach respects the property, enhances its value, and simplifies the rental process.
